When you choose a platform for your online shop, make sure it’s SEO friendly. SEO is vital for your sites to get steady traffic and your e-commerce platforms should have all tools and methods to make your SEO task easy.
Why is SEO So Important?
You can put up a nifty shop selling things that a huge number of people want. However, people need to know your website exists before you can sell those products. Here comes the role of a professional digital marketing agency that can develop a Search Engine Optimization strategy to get steady organic traffic to your website.
Getting Discovered
Most online discovery begins through a search, which is why high search ranking is important. Search ranking indicates where in that expansive list of search results your website is displayed. It’s extremely important to try and get a high ranking to appear on the first page as 75% of users never proceed beyond the first page of search results.
SEO Can Help Reduce Marketing Costs
Running an online business involves spending a huge amount of money on marketing campaigns and advertisements. Many of these will generate a boost in the number of visitors to your site but once the ad campaign expires, the traffic will peter out.
You need to combine these paid ads with excellent SEO to create sustained traffic to your website. Good e-commerce platforms should help optimize your pages for search engines.
Once your website hits that sweet spot in search rankings, you’ll get a lot of visitors who discovered your site through organic search results. The average conversion rate for traffic generated through search results is around 2.5%. Converted into numbers, that translates to 25 to 30 sales for every thousand visitors to your site through search results alone. Remember, search results can generate huge volumes of traffic.
SEO is Required by Search Engines
Search engines like Google, Bing, and Yahoo require your site to be optimized for discovery in searches. Google especially sets the standards for SEO, which also works for other search engines. You need to focus on using relevant keywords and optimizing for fast page loads. You can enhance the user experience by providing a uniform cross-platform experience. Mobile users are increasing exponentially which is why you need to have a responsive website design. Sites not optimized for mobile screens lose out in search rankings, as do sites that don’t load fast.
SEO Helps Improve Your Site Design and Performance
As you optimize for SEO, taking in all the evolving requirements like cross-platform experience and fast-loading pages, you’re also improving your website’s overall user experience. Users who love the way your site works are also more likely to return to your website, thus resulting in more return customers. You can employ a Dallas SEO agency with the expertise to help you along the way.
How to Ensure Your Website is Optimized for Search Engine Discovery
How to improve SEO
Choose good e-commerce platforms that provide all tools for SEO.
- Create clean, concise and readable page titles. E-commerce platforms like Shopify make the H1 Tag the default page title. The page title becomes the link in search results. So, it should be readable and meaningful.
- Use a primary keyword for your website in the page title. Make sure that there’s only one H1 tag for each page. Keep your page titles to 60 characters or less.
- Create good concise meta descriptions (within a 155 character limit) that get displayed below the link in search results. It should also include relevant keywords and quickly convey the content of the page.
- Provide readable names and alt texts for your images to increase their search rankings in image searches.
- Optimize pages for extremely fast loads
- Optimize your site for quick and neat rendering on mobile devices
- Create blogs for your online store to post relevant content and evolve a backlinking strategy. Good content makes your pages more likely to be referred to by other websites.
- Build relationships with social media influencers to generate relevant high-quality backlinks.
- Create good, unique product descriptions
- Enable customer reviews on product pages to create trust and build relationships with your customers and to create relevant content.
- The best e-commerce platforms like Shopify automatically generate sitemaps. Submit these sitemaps to Google Console to enable search bots to easily crawl your site.
- Fix broken links. Your e-commerce platforms should allow you to create good redirects to take visitors to relevant alternate pages, as Shopify does.
- Use analytical tools provided by your e-commerce platforms to review and revise your SEO and marketing strategies.
Shopify is one of the best SEO-friendly e-commerce platforms that provide you with the tools to do everything necessary to make your site get high search rankings for relevant keywords.
