[dropcap]A[/dropcap]dvertising is one of those areas that has changed dramatically over the past 50 years. Perhaps the biggest change came with the introduction of digital advertising. In order for companies to use advertising effectively, they need to be aware of the different techniques and tools available so they can pick the one(s) that will be most beneficial to their company.
This is why it’s important to be aware of the top digital advertising trends being used in the marketplace today. Here we’ll take a look at some of these trends that are poised to transform the industry and have a big impact in the remainder of 2017.
Marketing Automation
In a world where everything seems to be headed towards automation, why should advertising and marketing be any different? Companies can now make use of tools that automatically track pretty much everything involved in an advertising campaign. What this means is that employees don’t have to spend countless hours doing it, the information is more readily available, and it can even be viewed in real-time.
A Huge Push Towards Mobile Ads
There has been plenty of attention paid to desktop ad revenue in the past few years, and as the numbers dwindle, marketing pros are now looking towards the mobile market. It seems as though mobile ad revenue is very much alive and well, with statistics showing that it is far outpacing the growth of desktop ad revenue.
Facebook and Google Are the Places to Be
As far as where to be placing digital ads, well it seems the big players continue to be Facebook and Google. Between 2014 and 2015 Google’s ad revenue increased by 18%, while Facebook’s ad revenue jumped an impressive 59%.
Ad Blocking is Something to Be Aware Of
While there is much focus being paid to digital advertising trends, and the increase in revenue, there are also some negatives to be aware of. Today, more than ever, people are relying on ad blocking software. What this means is that many won’t even see your ads. Companies are being forced to look at their digital marketing campaigns and determine just how much of an impact this software is having on them.
Now what’s interesting about the data is that people tend to block more ads on their mobile device versus their desktop computer. This can help to determine where you place your ads and how they are created.
Follow the Pros
Of course, it doesn’t hurt to watch and listen to the pros and see what their predictions are when it comes to digital advertising. When it comes to pros that have managed to not only be aware of the top trends, but in fact dictate where things are going, Gurbaksh Chahal is an excellent entrepreneur to look towards.
Chahal was the founder of Gravity4, which went on to completely disrupt the advertising and software industries in a big way. He went on to found ValueClick, which was a performance-based advertising ad network. From there, he continued on his journey founding more companies, and selling them off at a big profit. Chahal has a way of being able to see where things are heading and really capitalize on these trends. It’s this kind of insight that others can hope to acquire and use in their own businesses.
While not every digital advertising trend is going to apply to your business, there are those that can certainly help to transform the way you are connecting with clients and customers. Being aware of the stats, the trends, and the future will help you to stay competitive.
