According to Forbes, your logo says a lot about your business. It can make customers come flocking to your brand or push them away.
One of the things you need to do to attract customers with a logo is to keep it modern. With a modern look, people will know your business is on track with today’s fast-paced world.
Keep reading to learn more about some of the 2019 logo trends you can use to inspire your company’s new logo.
2019 Logo Trends
While there are more than this, let’s take a look at just five of the biggest logo trends of the year. Use them as inspiration when designing your own business’s logo.
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Optical Illusions
Is it a vase or two people kissing? People love optical illusions because the mind is not easily tricked by what it sees.
Playing with perspective and using these mind-benders in your logo give people something to talk about and catches their attention and imagination.
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Lots of Negative Space
Your logo doesn’t need to completely fill a space. In fact, one of this year’s trends involves using that empty space to draw attention to your logo.
In most cases, that means adding blank space to a single-colored space which takes on a meaningful shape. Another way negative space is used is by only including key elements of an image and leaving the rest blank.
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Focus on Color Meanings
Colors can evoke certain emotions in a viewer. It may excite them, calm them, or give them a sense of trust.
Take some time to research the meaning of colors before designing your logo so you can pick the right ones for the response you want from customers.
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Use of Geometric Shapes
Simple geometric shapes have always had their place in logos, and are as popular as ever this year. Often, an image is created using geometric shapes which creates an eye-catching look.
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Variable Design
Today more than ever, your business logo will appear in different types of media. Even on your website where it will be viewed from desktop computers, tablets, and smartphones.
No matter what else you do with your logo, make sure it’s designed in such a way that it works no matter what you put it on.
Where to Get Your Logo
There are two ways to get a logo for your business. You can do it yourself or hire a professional.
Hiring a professional may provide a faster result, but it can also be expensive. This makes it difficult for a newly-established business to take this route.
Today, it’s easier than ever to make a professional-looking logo yourself. In most cases, it also won’t cost you anything since you can use a free logo maker online. These offer the same tools that graphic designers use.
Want More Business Tips and Tricks?
Now you know some of the biggest 2019 logo trends which you can use to create a logo for your business that gets the attention it needs to bring in new customers.
If you want more tips and tricks as a business owner, be sure to check out the business section of our blog. It’s filled with helpful information that you can use to take your business to the next level.
