[dropcap]T[/dropcap]he contemporary business environment is more competitive than ever before. This is more so for brick and mortar businesses that have to compete with larger brands on the same street and a growing online platform. To gain a competitive edge, you need to think outside the box by leveraging the latest advertising technology to make the right choice. Digital signage has evolved as the most popular marketing tool over the last two decades.
Leveraging Digital technology
Whatever type of business you are running, using digital displays gives you a competitive edge. In restaurants, these displays enable easy changes to prices, menus and special offers. For any other business, digital advertising boards allow interactive marketing, better customer experience and you can easily integrate social media into your digital marketing campaign.
This is also a more affordable alternative to traditional media advertising and guarantees abetter ROI. According to a study by Arbitron, digital signage in public reaches more people than Facebook and online videos. The content is also easy to remember; major companies such as McDonald and Java have embraced this advertising tool with great results.
Choosing the Right Digital Signage Template
There has been a significant shift in digital signage away from the technology to the content and how well this content is displayed. This is the reason you need to compare different digital signage templates to find one that creatively presents your content to the target audience.
When choosing a digital signage content management system (CMS), one of the major areas of focus should be the type of templates available. To find the right template for your business, consider these factors:
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Digital Signage Goals
Every business is unique and when looking for the best template form for your digital signage CMS, always consider your needs first. You should consider the type of content you are going to be using; video, graphics, text, audio and check whether the template is optimized to support it.
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Ease of Use
The best digital display templates are easy to use and you don’t need any prior training in IT to use them. Most of them feature drag and drop feature where you just need to create your content and drop it on the template to create magnificent displays. A good template is easy to set up in a one-click format.
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Customization
Every business is unique and to make your digital displays stand out, you should look for a template that is easily customizable. While most providers have categorized templates according to industries, you will still need to customize the layout in order to display the content as per your business needs.
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Aesthetics
If you are running a spa business, you want to create displays that create an ambient atmosphere. The same goes for a restaurant, bar or a hotel. In essence, the templates you choose should be aesthetically appealing without being gaudy. A good template allows easy presentation of content in order to capture the attention of the viewer. Look for an elegant template that easily presents your content to the viewer.
When looking for a template for your digital signage, consider an easy to use and highly customizable option. This saves you money and allows for flexibility in editing content.
Jane McGinley is a marketing consultant based in Chicago. She has been in the business for the last two decades working in different positions. She is currently a consultant working with https://www.dopublicity.com/
