Blogging has taken the SEO world by a storm. Whether you are a multinational company or a local business you have to be concerned about generating leads. This is because leads convert into sale and sale generates revenues. Leads play an important role in Internet marketing and you are aware that leads are actually generated via your company’s website. Therefore, you need to concentrate on producing engaging content for your blog posts.
As per statistics revealed to us after some studies and research, almost 88 percent of all business-to-business organizations are focusing on content marketing. However, over 60 percent of them have claimed that generating engaging content has been the greatest challenge for them in the current year. It is high time that the content marketing mystery is unraveled.
You must realize that even though many novel content features and formats have been introduced, blogging still remains an integral part of content marketing. Blogging is where all the interactive action takes place relating to your website and blogging promises several benefits that no other tools could offer.
Blogging plays a pivotal role in generating organic traffic for your website as your blog serves as your mouthpiece and you get a chance to prove yourself as an industry guru with unmatched expertise in your specific field of work.
Here are some basic reasons why you simply cannot chalk out a digital marketing plan without involving blogging. Blogging is an integral part of Internet marketing plan. Here’s why.
Attracts More Traffic
If you are into active blogging, your organization would be receiving almost up to 97 percent more links and generating more than 50 percent more website visits. Remember your blog gives you an opportunity to connect and communicate with your customers on a personal level.
Blogging is the best way to not only provide product info and include sales pitches, it is a great way of telling your customers about your unmatched expertise in the industry, show them that you are updated and abreast with the latest in the industry, assure them that you are the best person to help them and even make them feel special and connected to you by sharing some moments from behind the scenes.
Be frank and candid. Try to be just the way you are in real life. Your readers would appreciate and admire that quality in you.
Boosts Your SERP Ranking
If you are running a blog successfully, you could rest assured that you would be generating more leads even when you are not actively working. Statistics confirm that organizations that include blogging as an integral part of digital marketing strategy get about 67 percent more leads. This is simply because if you are into active blogging there is an increased chance that you would be noticed both by the search engines, as well as, the potential customers.
You must generate fresh content consistently using the best keywords for your industry. This would be improving your SERP ranking dramatically. Remember Google appreciates fresh content. Fresh content goes a long way in boosting your ranking on the results page. As your basic website pages remain static, it is a good idea to include business blogs as an effective on-site strategy.
Reiterate the Fact that You Are the Industry Leader
You must discuss intriguing, entertaining, and relevant things in your blog posts to engage your audience and build trust. Your blog posts must demonstrate that you are the undisputed leader in the industry and that you have sound knowledge of every aspect of the industry. You could share tips and tricks and give fruitful advice to your readers to prove to them that you are the boss and you know your business well. You could request renowned personalities from your industry to contribute guest blog posts. This would be surely widening your blog’s reach.
Conclusion
It is a good idea to include interesting graphics, gripping videos, informative case studies, white papers and such other effective content formats in your digital marketing strategy. However, you simply cannot undermine the role of blogs in generating effective leads and boosting conversions. Blogging plays a pivotal role in the success of any content marketing plan online.
Max Baxter is an expert tech professional involved in IT and web development for about a decade now. He loves to share his experiences with his readers. He insists that blogging is an integral part of internet marketing.
