As the world embraces a new chapter in post-pandemic travel, the focus for 2025 will be simple: fun.
In an exclusive interview with CNN ahead of the release of National Geographic’s annual Best of the World list, Nathan Lump, editor-in-chief of the famed travel brand, revealed that the revival of joyful, thrilling, and meaningful travel experiences will define the year ahead.
“This year, understanding the complexity of the times that we live in and some of the challenges that are present in so many places on the planet, we wanted to lean into things that we felt like were just really fun, that really kind of tapped into the joy of travel, the excitement of discovery,” Lump explained.
From Mariachi in Mexico to Zen in Italy
Among the top destinations is Guadalajara, Mexico, celebrated for its annual Mariachi Festival.
Held in August and September, the festival transforms the city’s streets and squares into a musical wonderland.
“The streets come alive with music,” Lump said. “That’s going to bring a lot of joy.”
Meanwhile, on the other side of the world, Boise, Idaho returns to the global spotlight as the Basque city’s long-awaited Jaialdi Festival resumes after a decade-long hiatus.
The city will host vibrant street parties, traditional dancing, and wood-chopping competitions—another culture-rich celebration sure to inspire travellers.
For those looking for a more tranquil escape, Italy’s Cenobitic monasteries offer a Zen retreat.
“It’s a chance for visitors to connect with themselves or others in a soulful and meaningful way,” Lump noted.
Iconic Cities with Fresh Attractions
2025 also promises new experiences in perennial favourites like Bangkok and Los Angeles.
In Bangkok, the restoration of Wat Chaiwatthanaram, a 17th-century temple, offers a less crowded yet deeply spiritual connection compared to more well-known sites like Angkor Wat.
Meanwhile, Los Angeles is set to become an arts epicentre with the transformation of Crenshaw Boulevard into a vibrant cultural space showcasing over 100 commissioned works by Black artists.
Further afield, Cork, Ireland, is undergoing an urban renaissance spurred by a multi-billion development plan set to transform the city by 2028.
Known for its warm local culture and vibrant arts scene, Cork is quickly gaining momentum as one of Europe’s most exciting destinations.
Embracing Slow Travel and Active Adventures
In a fast-paced world, slow travel is making a comeback. Travelers seeking to unwind and reconnect with nature will find solace in Malaysia’s Eastern & Oriental Express train journey.
The luxury train operator Belmond offers wildlife photography classes and the opportunity to learn about endangered Malayan tigers on its “Wild Malaysia” trips.
“Our audience is really interested in active travel,” Lump shared.
Adventurous travellers will enjoy hiking Guatemala’s Volcán de Fuego or rock climbing in India’s Suru Valley, with the annual Suru Outdoor Fest drawing international climbers in August and September.
Greenland and Japan’s Hidden Gems
Greenland is emerging as a key destination in 2025 for travellers looking to witness firsthand how climate change is reshaping the planet.
Thanks to new international flights, it’s now easier than ever to explore the Arctic’s striking landscapes.
Lump calls it “one of my favourite places I’ve ever been,” offering educational opportunities and awe-inspiring natural beauty.
Kanazawa, Japan, is another pick, providing an alternative to the often overcrowded Kyoto. Known for its gold leaf production and traditional crafts, Kanazawa offers a peaceful retreat with deep cultural resonance.
As the world continues to navigate complex global challenges, Lump believes that travel in 2025 will return to its roots: joy, discovery, and meaningful connections.
Visit National Geographic’s website for a full list of destinations featured in its Best of the World 2025, including Florida, Sweden, Tunisia, and Indonesia.
