NEW YORK, USA – Following President-elect Donald Trump’s election victory, speculation has intensified around a potential merger between Elon Musk’s X (formerly Twitter) and Trump’s social media platform, Truth Social.
The potential merger has raised eyebrows, drawing public and expert scrutiny over the financial and political implications of such a partnership.
Trump Media & Technology Group (TMTG), the parent company of Truth Social, recently surged in value, now surpassing X Holdings with an estimated worth of $10 billion, compared to X’s valuation of $9.4 billion.
Both platforms have drawn vocal audiences, with X maintaining a broader user base of 611 million monthly active users, while Truth Social has become a hub for Trump’s supporters.
During a recent interview on CNN, tech journalist Kara Swisher speculated that Musk could “try to merge Truth Social” with X.
“They [Trump and Musk] could merge them and make it a meme stock and make a lot of money for themselves,” Swisher said, adding that such a move could be “incredibly corrupt.”
Meme stocks, which gain traction through social media-driven buying sprees, have previously disrupted market norms and attracted regulatory attention.
Merging X with Truth Social could open new revenue streams, while potentially sparking regulatory and ethical questions.
Swisher also suggested that a merger could serve as “a propaganda organ” for Trump, hinting at Musk’s potential influence over the narrative on both platforms.
Musk, known for his controversial posts on X, has regularly shared political viewpoints and unverified information, further stirring speculation about the merger’s potential impact.
Trump created Truth Social in 2022 after he was banned from mainstream social media platforms, including Twitter, in the wake of the January 6 Capitol attack.
While Trump has since been reinstated on X, he primarily uses Truth Social, which promotes itself as a free-speech platform with minimal moderation.
On Friday’s episode of Pivot, co-host and New York University professor Scott Galloway echoed Swisher’s speculation, suggesting that a merger could be “a way to funnel billions of dollars from Musk to Donald Trump, legally, as far as I can tell.”
This has sparked wider online discussions, with social media users speculating on the implications of a combined platform.
Screenwriter Adam Best commented on X, “Who else thinks that Truth Social and Twitter are gonna merge and make this place even worse?”
Daniel Mirkin, CEO of Trade Ideas, further stirred the conversation, tweeting, “@elonmusk will merge Truth Social and X and use the stock $DJT as the conduit FOR BOTH!” he wrote.
Mirkin’s comment refers to the proposed ticker symbol $DJT, aligning with Trump’s initials, should a merger occur.
Musk’s recent political involvement, including his support for Trump’s campaign, adds weight to these rumours.
Leading up to the election, Musk’s political action committee America PAC drew attention for offering financial incentives to voters, including $100 rewards for supporting petitions in swing states.
Additionally, America PAC hosted a lottery with $1 million in prizes awarded to supporters from key battleground states such as Michigan and Arizona.
As discussions around a merger continue, the potential partnership between Musk and Trump brings new questions about the evolving role of social media in political landscapes, market influences, and information dissemination.
For now, no official comment has been made by Musk, Trump, or TMTG, leaving room for ongoing debate over the future of both platforms.
