Popular Efik Master of Ceremonies and on-air personality, Itiat Zion has been assassinated in Calabar, the Cross River state capital.

Itiat Zion, who anchored major Efik traditional marriages, was killed close to a popular hotel located along the Murtala Mohamed highway on Saturday, November 6, 2021.
An eyewitness said the radio presenter was waiting by the roadside to get a vehicle when assailants came out of a vehicle and butchered him to death.
“The boys just came out from a vehicle and butchered him to death,” the source said.
His colleague and popular Efik MC, Koko Dear, said that the murder may be a case of mistaken Identity.
Late Zion, together with Koko Dear and others presented a popular Efik program, “Uwem Ye Ido” on FAD 93.1 FM Calabar.