[dropcap]I[/dropcap]nstagram has emerged as one of the most amazing social media platforms over the past years. Instagram has a huge number of users, and they are increasing every minute. Such fame of the image and video sharing platform has helped it attract a range of businesses, and they are successfully earning a lot of money through this platform.
There is almost a competition going on between businesses that which are using Instagram for their sales. That’s why it has become important to market your products properly on the social media website. Many important statistics will help marketers to promote their products.
In this article, we are going to discuss seven most important of those statistics. Let’s roll:
Instagram is entertaining 50% of the brands
Yes, you heard it right. Right now, there are about 50% of the well-reputed brands which use the platform as the perfect tool for promoting their online sales and products. These numbers are not even static and are constantly enhancing, and by the end of the year 2017, almost 70% brands will have an Instagram presence.
Popular brands post five times a week
Yes, that’s right, be active. Being active is the key when it comes to Instagram marketing. You need to be highly active on the visual platform, which is owned by Facebook, when it comes to market your product. The brands are posting pictures almost every day, and that’s the proof and motivation you need. When it comes to Instagram, right marketing can take you far away.
Instagram users upload 95million posts every day
Can you imagine that? No, just try to, it’s a huge statistic even to consider. But, that’s how much its users love it. It has a huge fan base and apparently, people like it a lot. That’s why it is your best platform if you want to do a profitable online business.
Instagram receives 4.2 billion ‘Likes’ daily
You heard it right, that’s a lot of likes, and Instagram users also receives a lot of followers daily. Millions of people follow each other every day. Followers and likes are particularly important for online businesses. A huge number of companies promote their products via Instagram marketing and followers and likes are a huge part of that marketing. There are a lot of tools which help businesses increase their followers and post likes. One such tool is Vibbi, it helps you generate traffic to your page.
Hashtags posts bring more engagement
Using hashtags is important when it comes to Instagram marketing. Posts with one or more hashtags are viewed and liked 12.6% more than other tools. Thus, hashtags can genuinely increase your promotions. Keep using these when you are promoting your online business and products via Instagram. Start using hashtags, and you’ll notice a big change in your sales and even your Instagram traffic.
It has been rated #1 app of all time for brand social engagement
Mashable a popular online publication rated Instagram as the number one picture application since ever. They even cited proper impacts that the visual social media platform has made on the mainstream culture and made it the main reason for the popularity of the app. Also, Forrester Research has done the same thing by rating the platform as the no 1 social media tool for the businesses that have been doing their sales via the social media platform.
It is the second-most popular messaging app
Sprout Social has rated Instagram as the second-best messaging service next to the popular Facebook Messenger and Snapchat. The app has 47% usage by the millennials for their messaging services. The trend has now moved to social media which can be used for marketing the online business.
Final Words
These statistics prove that this groundbreaking social media platform is now one of the favorites when it comes to marketing your online business. It has such a huge user base, and that can be used to engage more people. Instagram stats have increased largely over the past years and they will continue to. That’s why it is the best time for the marketers to notice these and get benefit from them.
Mitchel Jordon is a freelance writer who offers blogging, ghostwriting and copywriting services. He works closely with businesses providing digital marketing solution that increases brand awareness and search engine visibility.
