[dropcap]A[/dropcap]re you having difficulty deciding on a content marketing strategy for 2017? What is your main aim? Attracting and retaining customers is your ultimate online marketing goal and there are some things you can do that are more effective than others. Here are three tips to focus your content marketing strategy on and improve your presence online.
Spend more on your online content
Quality content is really important to keep people interested and help to increase your brand awareness. Your content should give valuable help or information and not just sound like it is selling something or readers will lose interest. By creating blogs and articles people will want to share, this will help to increase online presence, rank you higher in search results and help to establish you as an expert in your field. You should also concentrate on link building strategies within your content to promote a reduced bounce rate.
Long term content goals will mean your topics can be more in depth and gives you an opportunity to link to relevant pages within your site that your users will find useful.
Be mobile friendly
More and more people are viewing online content on their mobile phones or tablets nowadays so making sure your content is mobile optimised is really important. Internet marketing is more important than ever in building your business and promoting your brand, and with internet usage on mobile devices increasing, mobile friendly content is essential. If your site is easy to access and navigate on a mobile device, visitors are more likely to stay on your page longer and it improves the overall visitor experience.
Think about your own browsing tendencies on your mobile and try to bring that to how you develop the mobile friendly content of your own website. There is no better critic than yourself.
Think about voice search
A vastly increasing amount of people are using voice search to answer questions and search content online. Your own online content should be adapted to reflect this. Wording your content clearly, concisely and in a way that answers questions will help you to be featured in the results of the search. As voice searches are becoming more sophisticated, not only will direct answers to questions in content be featured but also the meanings behind what is being said. This is where quality content comes back again to make sure you feature in the search rankings.
How will this help your business grow and develop?
If you want your business to succeed, your online marketing strategy is more important than ever. Focussing more time and attention on creating excellent quality content, becoming more mobile friendly and tailoring content to respond to voice searches, you will be well on your way to high ranking in search results. In turn, you will receive an increased amount of web traffic and more returning readers and customers.
You may think that marketing strategies don’t change very much year on year. However, you may need to tweak them, looking at the trends and changes that are ready to take off and adapt them to your plan accordingly. The best advice is to keep your eyes open, and do your research keeping up to date with the latest things.
