Today, brands are replacing traditional marketing methods with social media marketing. Well, of course, social media marketing is here to stay. In the simplest term, social media marketing is the use of the internet to promote products or services via social media platforms.
The best thing about social media is that businesses can monitor their campaigns, evaluate success and engagement as well as their Return on Investment.
Currently, almost everything is done via the internet. When it comes to social media marketing, there are plenty of giant players such as Facebook, Twitter, Pinterest, Instagram and more. All these platforms have their strengths and weaknesses, but the best social media platform for businesses, companies, and brands is Instagram.
Instagram was bought by Facebook in 2012 and since then, it skyrocketed in terms of the number of users and its effectiveness when it comes to internet marketing. This has made it be the perfect social media tool for the modern generation.
It’s great on mobile, easy to use, you can get a huge following fast and you can also buy automatic Instagram likes as well so that your posts get a quick engagement.
Since people are more attracted to images and videos than textual content, Instagram wins a lot on this since it was developed as an image sharing platform. So, businesses can share content to promote their products or services and also engage with their prospective customers and attract new ones.
That being said, here are the reasons why Instagram is the best social media tool for 2019.
1. Instagram Has a Huge Fan Base
Instagram is currently boasting more than 1 billion monthly active users which means when you post your content to promote your products or services, it gets to the eyeballs of plenty of users. The best part is that the growth is rapid and is not showing any signs of going down.
2. Instagram Provides Effective Content Display
Instagram is a user-friendly platform with a simple and streamlined interface, unlike other social media platforms. Instagram allows business owners to display their content through photos and short videos accompanied by captions.
Well, this can also be done on other platforms like Facebook. But Facebook is jammed with a plethora of other photos, sidebars, tabs and links which makes it difficult for users to see content they are searching. Instagram will display your content in a much more attractive way to grab users’ attention.
3. You Can Promote Your Products or Services on Instagram While on the Go
Initially, Instagram used to be strictly accessible on mobile but has recently rolled out a desktop version. Considering the fact that mobile usage is on the rise today and more customers are searching for products or services on the internet using their mobile devices, Instagram wins the battle to become the best tool for mobile users. This means your next sale is a click away.
4. Instagram Enables You to Promote Your Products or Services to Younger demographics
Facebook, Twitter, and LinkedIn are currently targeting older demographics but Instagram is targeting the younger audience. 71% of active users are in the age of 18 to 29 years. This means that if your business sells products for people within that age bracket, then you should ensure you have an active Instagram business account.
5. Instagram Users “Do Not Sleep”
In a study conducted by Forrester Research, it was discovered that Instagram users have higher chances of commenting, sharing or liking a post than Twitter or Facebook users. This is important because the most fulfilling thing when you post content on social media is to get feedback in form of comments, likes, and shares. This shows how people are interacting with your content and can help you to know where you are not doing it right.
6. Instagram Users Are Active And Spend A Lot Of Time On The Platform
As a business owner, you want to see that your content is getting huge readership and so you will want to share it in a place where there are active users. It is thought that smartphone users spend utmost 3 hours per day on Instagram where teenagers spend almost the whole day accessing their Instagram accounts.
Rounding Up
The tremendous growth and Instagram usage indicate that almost all businesses want to get a piece of the cake, including your competitor. Why don’t you claim your piece today? Create your account on Instagram, share high-quality content that will attract users to your profile, get a huge following and you are good to start marketing your products.
