[dropcap]S[/dropcap]pending on marketing can often be a very hit and miss affair. The budget for marketing is usually given somewhat begrudgingly and, particularly in the digital space, often with quite a lot of scepticism. The reality is that people are quite conservative by nature and they tend to stick with what they know. And despite the fact that the percentage of marketing spend that is now spent on digital is close to fifty percent, it still seems as though it is the hardest place to motivate for the budget. Quite why this is, is hard to fathom. It is probably due to the fact that digital is very easy to measure in terms of return on investment, while traditional mediums like print or broadcast make it much harder to draw firm conclusions. So how can you ensure that you win in the digital marketing space, and make it easier to motivate for budget next time around? Here are a few simple tips to help you on your way.
Only pay for results
Digital advertising affords you many different models, but one of its biggest successes has been in the PPC space. This is an acronym that stands for price per click and it means that your banner can be seen by millions of people, but you are only charged if the call to action works and somebody clicks the link. This is great for two reasons. Firstly, it means that you are only paying a publisher if there is an actual response to the banner. You are not carpet-bombing the internet and hoping for a response, you are only paying for the responses that you get. Secondly, it allows you to get real value for a limited budget. You can set a cap on what you are prepared to spend and once the campaign has generated the number of clicks that correspond to the budget you have; the campaign comes to an end. Nothing is wasted.
Optimise for search
Another great place to get good mileage is to ensure that your platform is properly optimised for search. Find a good SEO company Australia has plenty to pick from and get them to start with an analysis of your site. Once that is done you can progress with an implementation that is aligned to your budget. The point here is that you need to be discoverable through search as the internet is now how people find you and your business.
Generate your own traffic
One of the best ways to market yourself is to produce tour own content. This can be done through blogging or via the creation of social media content that can be shared. Ideally, you want to build large online communities that you can engage with. Not only will this aid with SEO but it also means that when you share content – be it blogs, infographics, competitions or product announcements, it will be shared and spread. Ideally it will even go viral and open you up to a whole new level of audience. You may also use a service like Home Service Direct.
