[dropcap]W[/dropcap]ithout any doubt, the choice of a company name is the starting point in building a successful brand. The name determines how consumers will relate to the company and the products it offers. A well-remembered and interesting business name can also be an opportunity for free advertising in the future.
The basic naming rules can be described as “short and clear”. In other words, the company name should be short enough so that the potential client can remember it and clear so that the interested clientele immediately understands what the company is doing. In this article, we will look at the most effective ways to come up with a company name.
Develop Brand Name Yourself
Aspiring entrepreneurs often think that creating a brand name is easy, as long as the product is good. However, this is a misconception. Here are some common mistakes when choosing a company name:
- The name is difficult to pronounce or remember. Once you come up with a business name, test it on others. Perhaps people will not be able to pronounce it on the first try, or they will hear something wrong. The easier the name is remembered, written, and pronounced, the better.
- Creativity for the sake of creativity in the title. The desire to be original is understandable, but do not go too far. The name should reflect the essence of the business, or at least not contrast with it.
- The chosen name means something bad in another language. If you plan to scale your business, that is, open branches abroad and work on the international market, find out what the chosen name means in a foreign language.
To come up with a business name that can become an important intangible asset of the company, you need to know not only the rules for choosing words but also the criteria that a really good name meets. If you don’t know where to start, you can use the following ways.
Associations
All options associated with any brand properties are taken into account. You can compile a list of associative expressions or use online services. On sites, you need to enter the name of the company, the main product, or what your activity is connected with. As a result, the system issues a list of association words.
Neologisms
These are fantasy words that are difficult to fake, but easy to patent. The disadvantage of this method is that a neologism rarely has an easily readable semantic load, and it will take a lot of time and investment to become popular.
Alliteration
Make use of rhythm, repetition of words, or sounds. It is much easier to remember such a name: Coca-Cola, Chupa-Chups, and Shake’n’Bake. To use this method, you need to turn on fantasy and creativity. Use the method of enumeration and brainstorming. Write down all the options and combinations that come to mind.
Onomatopoeia
Since childhood, we have known many sounds of nature and animals, so the names of companies associated with them are quite easy to remember. The main thing when creating a name is to harmoniously associate onomatopoeia with the direction of the organization. A striking example of such a name is Schwepps, a fizzy carbonated drink.
Make Use of the Online Generator
If there is no time or desire to create a brand name on your own, you can use special generators. They serve as great helpers. One of the more popular online logo makers is the Turbologo platform. This virtual constructor offers a simple algorithm for creating a name and emblem.
The browser site offers more than 100 unique logo templates for users. Another advantage is that the service provides all the designer’s developments when downloading the final product so that you can use them in your business.
Reach Out to Professional Marketers
To create a brand name, you can hire a marketer. What matters here is that contacting a designer is a fairly expensive service. Usually, a freelance specialist offers 3-4 logo options for a business. Unfortunately, you may not like the finished result. Some marketers can also delay the deadline, putting you at a real disadvantage.
Key Takeaways
So, as you see a good business name can assist you in standing out from competitors and make it easy for your customers to remember your company. You need to approach the matter responsibly, and not take the first name that comes to mind. The most efficient and fastest way to do it is to use the online logo generator. It will help to come up with a catchy company name and a stylish logo: just choose a convenient service and turn on your imagination.
